Technology in Paris is now “très chic”

April 2019

by Hanan Khay

Technology in Paris is now “très chic”

April 2019

by Hanan Khay

Nanoleaf Lights up Paris’ Iconic Le Bon Marché Windows for the Geek Mais Chic Exhibit

Launching into it’s third annual ‘GEEK MAIS CHIC’ exhibition, Paris’ luxury department store Le Bon Marché, wanted to do things a little differently this year: bolder, brighter and a lot more fun – did someone say Nanoleaf? All 10 of the department store’s window displays have been transformed with the Nanoleaf Canvas Squares, spelling out the words ‘GEEK MAIS CHIC’ in kaleidoscopic fashion. This unique third-millennium shopping experience offers not only high-end fashion finds, but also merges commerce with digital innovations, interactive art and even robots & VR experiences.

Nanoleaf is incredibly excited to be part of this cutting-edge experience, bringing a colorful and dynamic ambiance to the store with our Canvas light squares. Find the Canvas showcased in three unique spaces: inside Le Bon Marché on the 1st floor and on the Men’s floor featuring 300 light squares (on display until April 18th), and as a window display (on display until April 14th).

From February 23rd to April 22nd, Le Bon Marché Rive Gauche offers visitors from around the world a brand-new personalized shopping experience combining technology innovation and the latest fashion trends. Nanoleaf is part of the 80 worldwide brands invited to be part of the exhibit.

It’s about more than simply selling merchandise, we wanted to go further, for the client and really go for the experience, go beyond the products, to offer people a unique experience linked to new technologies,says Jennifer Cuvillier, Le Bon Marché’s Style Director.

The Le Bon Marché windows are the largest Canvas installation since its launch at the beginning of this year, and consists of 1400 light squares displayed across 10 expansive windows. The Canvas has been programmed to match the Pantone colors of the GEEK MAIS CHIC theme, perfectly dressing the store window for a tech makeover.

GIVEAWAY ALERT!

To celebrate our collaboration with Le Bon Marché, we’re giving away the Nanoleaf Canvas Smarter Kit to one lucky winner! Just head on over to the store and snap a photo to share on Instagram – don’t forget to tag @nanoleaf with #nanoleafchic to enter! More details available on our Instagram.

The Nanoleaf Canvas will be available to purchase at Le Bon Marché during the exhibition. Come and check it out!