Black Friday—or the last Friday in November—is a day when brands put out their best deals of the year. From the perspective of a shopper, this can be both a blessing and a curse. Great deals mean great savings on all of your favorite products, and the November date lets you get an early start on all of your gift shopping before the stress of the holiday season gets too overwhelming.

But there are also many drawbacks and issues with this model that you may not have thought about. Luckily, many retailers are beginning to take this all into consideration and extending their “Black Friday” shopping periods. With all of that in mind, here are 3 reasons why you should do your online Black Friday shopping early.

If you’ve turned on the news around the end of November, you’ve no doubt heard of the disastrous consequences that have come from in-person Black Friday shopping. Angry mobs and dangerous stampedes have resulted in countless injuries.

In addition to the physical risks, this overcrowding limits your shopping experience and turns it into more of a footrace. Any chance you may have had of browsing labels or comparing deals go out the window when you’re on the receiving end of several stray elbows to the face. Because of this, many people have turned to online shopping instead.

But rather than mitigating the effects of overcrowding, the shift online simply migrates it to a new locale. What that means is website crashes, long virtual wait-lists, and nerve-wracking countdown banners letting you know it’s now or never.

Online retailers have finally become aware of all these shortcomings. That’s why so many have extended their “Black Friday” periods from one day into a full week, or even a month.

At Nanoleaf, we’ve joined this movement because we want you to love your Nanoleaf experience from the moment you land on our website. We don’t only want to light up your home, but also brighten your everyday! That’s why we’ve opened an additional shopping window from November 1st to the 7th to let you shop in comfort at your own pace—the way online shopping was meant to be.

So you get to the front of the virtual Black Friday checkout line, gift in-cart, and finally hit that sweet button to “Complete Purchase”. It’s only then that you’re informed that while you were waiting, your perfect gift completely sold out. AWESOME.

With so many shoppers adding-to-cart at the same time it’s really the luck of the draw who will actually emerge with their new purchase. Companies can try to stock up as much as possible to prepare for the big day, but there are only so many units their warehouses can handle.

By shopping early Black Friday sales you are more likely to get the product you’re after (AKA your new Nanoleafs!), plus you give the website a longer opportunity to restock and to get that perfect gift at the best price into more hands. So you’re not only shopping for yourself, you’re also doing a service to the community!

We don’t need to tell you that 2020 hit the shipping industry hard. Now in 2021 as all of our lives begin to slowly return to a new normal, this is sadly one area that continues to be severely impacted. Everything from supply to worker shortages have left the transport of goods in bad condition, and that is not something we see improving any time soon.

If you’re using Black Friday to do your holiday shopping—as many of us do—you’ll likely be slapped with a message on your favorite websites on the 26th letting you know that you won’t be getting your gifts until well after the holidays. This is because the mass amount of Black Friday shoppers all hitting the checkout button at the same time results in every plane, boat, and truck available being stuffed to the brim. So Little Suzy might be excited for her new teddy bear, but so is every other child all across the world, which means someone’s going to find themselves with nothing to snuggle come Christmas morning.

The best way to avoid this buildup is to beat the rush entirely and shop a couple of weeks early. Not only will this guarantee your spot on an earlier truck, but will help spread out the hefty load of Black Friday across multiple weeks instead of one singular day, ultimately avoiding an overload and potential shipping standstill.

With all of these reasons in mind, why in the world would you not shop Black Friday Early? While not every retailer has early Black Friday deals, you’re in luck because Nanoleaf does! That means your Shapes and Elements panels, and your Essentials Bulbs and Lightstrips can be in your hands extra early, and without breaking the bank! Nanoleaf’s Early Black Friday deals start today (November 1st) and run until November 7th, so what are you waiting for? Go Go Go!

How do you plan to use your Nanoleaf lights? We’d love to hear about it!

Find us on Instagram and Twitter @nanoleaf, or Facebook @thenanoleaf join the Nanoleaf Community.