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Nanoleaf Lights Up the Coffee World

A good cup of coffee in the morning can change your day, but at HÆRFEST COFFEE roasting ro. they are using coffee to change lives.

HÆRFEST is a specialty roasted coffee brand based in North Carolina, whose mission is to redefine the way people “see” coffee. Rather than simply looking at it as a beverage, the company transforms it into a truly multi-sensory experience.

Each bag of coffee is packaged with an Artisan Sensory Sleeve that offers a visual interpretation of the flavour of the beans inside, illustrated with dynamic strokes and colour palettes. What makes these sleeves incredibly unique is that the artwork on each is painted by artists with Intellectual and Developmental Disabilities (IDD).

Not only does the company commission these individuals as artists, but they also provide meaningful employment to those with IDD in other jobs within the company, such as labelling and packing. They believe that everyone, even those commonly unseen by society, deserve a chance to thrive and be seen.

And this ideology – seeing the unseen – extends to their approach to coffee. HÆRFEST offers live sensory experiences that accompany their coffees, allowing customers to not only taste and smell, but to see and hear them as well.

“To understand coffee we need to bring the product out of the cup and give it a personality.   Colour, Feel, Smell, Sound, Taste…. “- Toby, Founder

Toby, HÆRFEST’s founder, was introduced to Nanoleaf Light Panels by his son Luke. Aware of his dad’s desire to incorporate all of the senses into his coffees, he felt that the lights and colours of the panels would be an incredible way to take the HÆRFEST experience to the next level. And he was right: Toby immediately incorporated the Light Panels into what would become his live sensory experiences, and never looked back.

“We use the Nanoleaf products as a storytelling device around the characteristics of coffee, roasting, development, purpose, taste, sound, feel, texture… “ – Toby

The Light Panels are placed on a large table, along with the coffee, beans, and other sensory items reflecting the characteristics of the coffee. For each variety, Toby creates a custom light show with the panels, often activating the Rhythm mode to dance along with the songs he curates for an immersive and synesthetic experience.

HÆRFEST and their customers enjoyed the effects of the colourful lighting so much that they even incorporated a whimsical display of Nanoleaf’s Canvas squares into their store.

“Nanoleaf has provided us [with a way] to change the way we “see” coffee… for a personalised experience [that] introduces the utilisation of other senses to the coffee world. There are not many times that a product can tie together so many senses in a creative and experiential fashion that allows customers to come to own their conclusions to drink and food.” – Toby

HÆRFEST has both a permanent Nanoleaf SET (Sensory Experience Table), as well as a portable format that allows them to bring the experience to different remote locations like TV Shows. Everyone who has the pleasure of enjoying it leaves with a new found appreciation for the coffee, and the passion of the brand itself.

Learn more about HÆRFEST COFFEE roasting co:
www.haerfestcoffee.com

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Hello, Traveller! Hallo Reisender! Bonjour voyageur ! Halo, Wisatawan! Ciao, Viaggiatore! ようこそ、旅行者の皆様。 안녕하세요, 여행자 여러분들! สวัสดีนักเดินทาง! Xin chào, khách du lịch! 您好,喜愛旅行的各位!

We think there might be a better match for your location and language :) You can set these below for local prices and the fastest delivery. Wir glauben, dass es für Ihren Standort und Ihre Sprache eine bessere Übereinstimmung geben könnte :) Diese können diese unten einstellen, um lokale Preise und die schnellste Lieferung zu erhalten. Nous pensons qu’il pourrait y avoir de meilleurs résultats correspondant à votre emplacement et à votre langue :) Vous pouvez les préciser ci-dessous pour avoir une idée sur les prix locaux et les meilleurs délais de livraison. Kami pikir mungkin ada kecocokan yang lebih baik untuk lokasi dan bahasa Anda :) Anda dapat mengaturnya di bawah ini untuk harga lokal dan pengiriman tercepat. Potrebbe esserci una corrispondenza migliore per la località e la lingua da te scelta :) Impostale qui sotto per i prezzi a livello locale e una consegna più rapida. お客様の地域や言語によりピッタリのウェブページをお選びください :)以下から、現地の価格や最短の配信をご設定いただけます。 귀하의 위치와 언어에 더 적합한 매치가 있으리라 생각합니다. 지역 금액 및 가장 빠른 배송을 위해 귀하는 위치와 언어를 아래에서 설정할 수 있습니다. เราพบว่ามีตัวเลือกที่ดีกว่าสำหรับที่อยู่และภาษาของคุณ คุณสามารถตั้งค่าข้อมูลเหล่านี้ด้านล่างสำหรับราคาท้องถิ่นและเวลาจัดส่งที่เร็วที่สุด Chúng tôi nghĩ rằng có thể có sự phù hợp tốt hơn cho vị trí và ngôn ngữ của bạn :) Bạn có thể đặt những điều này bên dưới để có giá địa phương và giao hàng nhanh nhất. 使用自己的位置和語言肯定更順手吧:)您可以在下方設定這些選項,並取得當地價格與最快的交付。

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